Two Brothers India Farms launches new campaign on food quality

New UpdateTwo Brothers India Farms has launched ‘Khaane Ke Saath No Mazaak’, a campaign focused on how everyday staples such as jaggery, ghee and wheat flour are made and processed. The campaign uses humorous digital films, creator collaborations and OTT advertising, marking the brand's.

The media plan also includes Meta and Google DV360. The first three films: ‘Matchmaking’, ‘Sangeet’ and ‘Boy Going to Hostel’ were released on August 7.

What Happened

Set around familiar family situations, the films address issues including adulteration, over-processing and production shortcuts in everyday food categories. The campaign will run through the festive season leading up to Diwali and will also feature collaborations with nearly 50 food, wellness, fitness.

• Humour is universal, it breaks barriers and gets people to listen.

• With 'Khaane Ke Saath No Mazaak,' our ambition is to make conversations around honest, quality-led and traditionally made foods more relatable and accessible.

• The campaign also features Two Brothers India Farms' Desi Jaggery, Cultured Ghee and Native Stoneground Khapli Atta, which the brand says are made using traditional methods and clean ingredients.

What Reports Say

Coverage of the story so far points to:

• Continued reporting by afaqs! as more details emerge