The hottest new career move is loving your more famous wife

While tens of thousands of fans in London's Wembley Stadium screamed their approval, none had shelled out money for tickets to see Kelce. Not that Kelce seemed to mind playing second fiddle.

In fact, he said it was "an honor" to dip his toe into Swift's world, casting himself as a superfan who got luckier than most. Kelce is a star in his own right, an athlete on track for the NFL Hall of Fame.

What Happened

Yet Kelce's reported net worth is dwarfed by Swift's multibillion-dollar fortune, and this summer's headlines about his return to football can't resist shoehorning in a mention of his and Swift's recent wedding. Off the field, Kelce's prestige is not threatened by Swift's.

• His cameo was the mere cherry on top of Swift's monumental career achievement: She'd set an attendance record for the venue and generated an estimated $1 billion for the UK economy.

• Blanco made hit songs like Rihanna's "Diamonds" and Katy Perry's "California Gurls" long before he teamed up with his pop-star wife for a collaborative album, 2025's "I Said I Love You First."

• In Rob Sheffield's book, "Heartbreak Is the National Anthem: How Taylor Swift Reinvented Pop Music," about Swift's impact on the music industry, he quotes Smokey Robinson: "Women make show business," the singer-songwriter and producer.

Key Details

He belongs to a new wave of secure Hollywood husbands: male celebrities whose enthusiastic endorsement of their high-earning wives makes them more endearing and, crucially, more bankable. Think: Tom Holland, Spider-Man himself, interrupting his own interview at a "Spider-Man" premiere to admire.

• Women and girls are the driving force behind fan culture — often as early champions of male celebrities they find charming and non-threatening, from The Beatles to Harry Styles to the stars of "Heated.

• "He's got unlimited possibilities because of his relationship."

• When he proudly declares that his favorite Taylor Swift song is "Blank Space," or he's caught filming the Eras Tour on his phone, Swifties are eager to rally behind him.

Why It Matters

(This has happened not just once, but many times.) Holland also told Men's Health that he doesn't join Zendaya on non-Marvel-related red carpets because "it's not my moment, it's her moment." Or consider the musician Benny Blanco, who said he's so afraid.

• Sheffield argues that Swift knows this all too well, but I would argue that her husband Kelce does, too.

• "Men contribute to the thing, but women actually make show business happen."

What Reports Say

Coverage of the story so far points to:

• Continued reporting by Business Insider as more details emerge