Seoul to welcome second-largest incentive travel group from India

The group, organized by global nutrition company Herbalife, initially considered Georgia as its destination, but Seoul was selected following two inspection trips in June and July, according to the city government. The Seoul Tourism Organization, Korea Tourism Organization and members of the Seoul MICE.

MICE refers to meetings, incentive travel, conventions and exhibitions, a high-value segment of the tourism industry that typically brings large groups of business travelers to a destination. Each batch will spend four days and three nights in Seoul, staying at four five-star hotels and.

What Happened

Meanwhile, India is emerging as a new source for Seoul’s incentive travel industry, which has traditionally relied heavily on Southeast Asian countries. President Lee Jae Myung reaffirmed his commitment to regain wartime operational control from the United States within his term, while.

• A 1,400-member incentive travel group from India will arrive in Seoul in three batches between Sept.

• It will be the largest incentive group from India since 3,257 employees of HDFC Bank visited in 2023.

• According to the Union of International Associations, Seoul hosted 216 international meetings in 2025, ranking third worldwide and first in Asia for the second consecutive year.

Key Details

Around 1,000 Indian incentive travelers visited Seoul during the first seven months of this year, while nearly 2,000 are expected in September alone.

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What Reports Say

Coverage of the story so far points to:

• Continued reporting by The Korea Herald as more details emerge