Samsung set to increase foldable smartphones prices in India

Samsung is set to increase the prices of its latest foldable smartphones in India, including the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8, as rising memory chip costs put pressure on smartphone makers, leading retailers and industry analysts said. Retailers.

Analysts also believe Samsung may eventually pass on part of the higher component costs to consumers after absorbing a significant portion of the increase so far. The latest foldables represent Samsung's most advanced foldable lineup yet, with improvements across hinge design, displays, durability and.

What Happened

The Galaxy Z Fold8 Ultra measures just 4.1mm when unfolded, making it the company's thinnest Galaxy Z Fold device, while the Galaxy Z Fold8 weighs 201 grams, making it the lightest Fold model from Samsung. Samsung President and CEO, Southwest Asia, JB.

• The new Samsung foldables, priced between ₹1.25 lakh and ₹2.6 lakh, have received an unprecedented response in India.

• Samsung India said nearly 2.71 lakh consumers pre-ordered the three devices within just 72 hours of their launch, marking record pre-orders for the company's foldable smartphone portfolio.

• He added that the cost burden being absorbed by Samsung in 2026 is "humongous", while stressing that the decision was driven by the company's focus on providing premium devices rather than simply protecting or.

Key Details

Industry analysts expect the broader memory shortage to affect smartphone shipments in the second half of 2026.

• Abhilash Kumar, Lead Research Advisor (Director) at Smart Analytics Global (SAG), said the Indian smartphone market could see annual shipment declines in the third and fourth quarters as memory shortages drive up component and.

• Samsung has also introduced long-tenure zero-cost EMI options for buyers of the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 in India, potentially helping cushion the impact of higher upfront prices.

What Reports Say

Coverage of the story so far points to:

• Continued reporting by IBTimes India as more details emerge