Pan Health’s Rajkot plant showcases India’s rising strength in disposable hygiene manufacturing

During the media visit to the company’s manufacturing units, the scale of production and the emphasis on technology, quality control, domestic sourcing and backward integration highlighted the changing face of India’s disposable hygiene-products industry. The visit came at a time when Indian manufacturers are.

The company’s Rajkot facilities reflect this transformation — from an industry heavily dependent on imported products and raw materials to one increasingly supported by Indian manufacturing capabilities and a growing domestic supply chain. Pan Health is now looking beyond the Indian market.

What Happened

Its stated objective is to transform the “Make in India” opportunity into a “Make for the World” strategy. Its products are exported to more than 16 countries, with the company continuing to expand its international presence.

• When Pan Health entered the sector in 2017, multinational companies accounted for more than 98 per cent of the Indian market, while Indian manufacturers had only around 1-2 per cent share, Pan Card Private.

• Today, Indian companies collectively account for around 30 per cent of the market, while Pan Health has built a share of more than 15 per cent, he said.

• The company is targeting revenue of more than ₹2,500 crore over the next decade.

Key Details

The manufacturing visit also provided an insight into the scale at which the company is preparing to serve both domestic and international markets. The evolution of the Indian market is particularly visible in premium hygiene products.

• Pan Health currently has manufacturing capacity of more than 370 million pieces annually and produces around one crore pieces a day.

• Its adult diaper brand Liberty, according to Pan, is available in around 25,000 pharmacies in Russia.

• Around 75-80 per cent of Pan Health’s raw materials are now sourced domestically, while imports account for only about 20 per cent.

Why It Matters

Pan recalled that Indian consumers once depended on premium diapers and other hygiene products brought from overseas markets such as Dubai and Singapore. The situation has changed considerably, with domestic manufacturers increasingly able to produce products for Indian consumers themselves.

• This marks a significant reversal from the company’s earlier dependence on overseas supplies, when nearly 80 per cent of raw materials were imported.

• The company has also pursued backward integration and manufactures around 35 per cent of its raw materials itself.

What Reports Say

Coverage of the story so far points to:

• Continued reporting by The Financial World as more details emerge