Ownly, magicpin step up push for bigger slice of India's food delivery market
Food delivery platforms Ownly and magicpin are eyeing a bigger share of India's food delivery market, citing growing restaurant participation and order volumes across major cities. The developments come as India's food delivery sector sees more platforms seeking a foothold in the market, while restaurants…
Food delivery platforms Ownly and magicpin are eyeing a bigger share of India's food delivery market, citing growing restaurant participation and order volumes across major cities. The developments come as India's food delivery sector sees more platforms seeking a foothold in the market, while.
Anshoo Sharma, Founder and CEO, magicpin, told PTI that the platform has seen growth across major cities, with both restaurant partnerships and daily orders increasing. Restaurants appreciate the transparency we bring to the table and as a genuine alternative, with operations across top major.
What Happened
Aravind Sanka, co-founder at Rapido & Ownly, said the platform is already generating significant order volumes for some restaurant partners. If restaurants continue to see better economics and customers continue to get transparent pricing, growth will follow.
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Key Details
Sanka said there was room for multiple players in India's food delivery market, which he described as under-penetrated. He added that Ownly is currently focused on executing in its existing markets and plans to expand to more cities after establishing its operating.
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Why It Matters
The comments come against the backdrop of negotiations between restaurant bodies in Bengaluru and food delivery aggregators Swiggy and Zomato. A section of restaurants in Bengaluru had threatened to disengage from both Swiggy and Zomato from August 15.
Responses could not be obtained from Swiggy and Zomato over the issue.
We told them (Swiggy and Zomato), from September 1, we will decide what to do.
What Reports Say
Coverage of the story so far points to:
Continued reporting by BusinessLine as more details emerge
