Netflix’s ‘Operation Safed Sagar’ contributed over ₹215 crore to Indian economy
Netflix’s Operation Safed Sagar has contributed more than US$24 million, or over ₹215 crore, to the Indian economy, according to Netflix Co-CEO Ted Sarandos. The announcement came as the streaming platform marked a decade of operations in India. The series, Operation Safed Sagar, described by…
The announcement came as the streaming platform marked a decade of operations in India. The series, Operation Safed Sagar, described by Netflix as its biggest and most ambitious India production so far, was highlighted as an example of the wider economic impact of its.
Sarandos said productions made in India create employment, support businesses and strengthen the country’s creative and technical ecosystem. The project involved more than 850 local businesses and over 200 cast and crew members.
What Happened
Production locations included Patiala, Pataudi, Noida, New Delhi, Mumbai, Manali, Keylang, Gwalior, Gurugram, Chandigarh and Bikaner. The local businesses involved in the production came from sectors including construction and set building, hospitality, transport and logistics, catering, equipment and lighting rentals, VFX and.
Netflix’s Operation Safed Sagar has contributed more than US$24 million, or over ₹215 crore, to the Indian economy, according to Netflix Co-CEO Ted Sarandos.
It also generated work for more than 4,000 daily hires during 115 days of filming across 11 cities.
Filming also took place at operational Indian Air Force bases in Nal, Chandigarh and Gwalior, along with high-altitude locations in Himachal Pradesh reaching almost 16,000 feet.
Key Details
Creative technology accounted for a significant part of the project's economic contribution. Netflix worked with 15 India-based VFX studios located across Bengaluru, Mumbai, Hyderabad and Chennai.
Nearly 1,200 artists were involved in creating around 50 minutes of aerial sequences for the series.
According to Netflix, the VFX and creative technology work alone contributed more than US$5 million, or ₹49 crore, to the Indian economy.
This represented about 20% of the production's total economic contribution.
Why It Matters
The company said Indian stories have continued to reach audiences globally while also contributing to India's creative economy.
Netflix said it has released more than 200 Indian Originals during its first decade in the country.
What Reports Say
Coverage of the story so far points to:
Continued reporting by Storyboard18 as more details emerge
