Meghan Markle’s Brand Is Becoming a ‘Risk’ in Hollywood

She suggested Meghan needed more vulnerability and less controlled content. May also warned that Meghan's personal brand could overshadow future projects.

Rebecca May told the Daily Mail that Meghan did not have a visibility problem. Instead, the branding expert said she had a perception problem.

What Happened

She linked that issue to the continuing attention around Meghan's personal life. That attention included memories of "Megxit" and Prince Harry's royal feud.

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• She believed greater vulnerability could help Meghan change how Hollywood viewed her.

Key Details

May said, "Hollywood is used to dealing with high-profile personalities, but there comes a point where too much noise around someone becomes a brand risk." "You don't want the person attached to a project constantly becoming a bigger story than the project.

• May argued that visibility alone was not enough to build lasting success.

• "You can't keep changing the project if the public perception of the person behind it stays the same," she said.

• Her global visibility remained strong despite the criticism surrounding some projects.

Why It Matters

The expert also questioned Meghan's tightly managed public image. May said controlling the narrative too closely could work against her.

• Meghan's Hollywood career therefore continued facing a complicated branding challenge.

• She said, "This is probably a time to almost go into reputation-management mode." May also warned that changing projects would not solve the issue alone.

What Reports Say

Coverage of the story so far points to:

• Continued reporting by Yahoo as more details emerge