Kim Kardashian's viral shapewear Skims is coming to India through Reliance brands; check

The brand is quite a viral sensation on social media for its body-hugging and contouring features of the products. The brand makes its way to India via a partnership with Reliance Brands Limited (RBL), giving Indians easier access to the favourite shapewear products.

As per a Business of Fashion report, Skims will be initially available in Delhi and Mumbai through both online channels and physical stores, before it is expanded to other cities. As per a Business of Fashion report, Skims will be initially available in Delhi.

What Happened

Over the years, Skims' star-studded campaigns featured several A-listers such as Sabrina Carpenter, Lana Del Ray, Hailey Bieber, Charli XCX, and sisters Kylie and Kendall Jenner, cementing the brand's status as a viral pop-culture phenomenon by onboarding the pop icons. Tennis player.

• Kim and Khloe Kardashian also attended Anant Ambani and Radhika Merchant's wedding in 2024, where they wore Indian ethnicwear designed by celebrity fashion designer Manish Malhotra.

• Reliance Retail's association with the Kardashian-Jenner family also extends to Kylie Jenner's beauty brand, Kylie Cosmetics, which is available in India via Tira.

• A second store is expected to open in Mumbai.

Key Details

Fabeletics will be launched in India starting with a dedicated India website, followed by the first standalone store at DLF Promenade in Vasant Kunj, New Delhi.

• They entered into an exclusive long-term agreement with activewear label Fabletics, which has previously collaborated with Kim Kardashian's sister, Khloe Kardashian, to introduce the brand in India.

• Following the Skims launch announcement, Reliance Brands also announced another Kardashian-connected partnership.

What Reports Say

Coverage of the story so far points to:

• Continued reporting by Hindustan Times as more details emerge